Strategy.
Design.
Activation.
Strategy. Design. Activation.
01/ Brand Strategy
Before jumping into the creative process, it’s essential to listen and understand. By taking the time to explore and uncover the story behind what makes a business truly special, we’re then able to create an identity that’s authentic and meaningful. After thorough discovery, positioning, and copywriting we’re left with a foundation that casts a clear vision people can rally behind while acting as a north star that guides the brand’s development for years to come.
Capabilities
Market Analysis
Competitive Audit
Brand Workshop
Stakeholder Interviews
SWOT Analysis
Brand Positioning
Journey Mapping
Voice & Tone
Copywriting
02/ Identity Design
Once the brand story has been uncovered and refined, it’s now ready to be crafted into a visual identity that instantly captured the heart of the organization. First impressions can be made in a fraction of a second, taking the time to build a strong identity ensures that first impression is a good one. A strong visual identity not only increases recognition and value, but it further separates brands from their competition and begin taking on a deep meaning for its audience. This is where communities can begin to form and relationships are built.
Capabilities
Art Direction
Visual Identity
Logo Marks
Typography
Illustrations
Guidelines
Animation
Sonic Design
Environmental
03/ Brand Activation
Good brands know how to show up for the big moments, but great brands understand that every moment matters. That’s why it’s so important to bring brands to life and ensure that every touch point is an exciting and memorable experience, both physically and digitally. Whether it’s a mapping out the user journeys for a website, or planning out every detail of a customer’s store experience, brand activations serve as priceless opportunities to create deeper and more meaningful relationships between brands and their audience.
Capabilities
Website
Social Media
Photography
Videography
Campaigns
Experiential
Marketing
Advertising
Networking